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William McKnight

William is president of McKnight Consulting Group, which includes service lines of Master Data Management, IT assessment, Big Data, Columnar Databases, Data Warehousing, and Business Intelligence. He functions as a Strategist, Lead Enterprise Information Architect, and Program Manager for sites worldwide. Many of his clients have gone public with their success stories. William is a Southwest Entrepreneur of the Year Finalist, a frequent best-practices judge, has authored hundreds of articles and white papers, and has given hundreds of international keynotes and public seminars. His team’s implementations from both IT and consultant positions have won Best Practices awards. William is a former Information Technology Vice President of a Fortune 50 company, a former engineer of DB2 at IBM, and holds an MBA from Santa Clara University.

William has overcome numerous complex data acquisition/ETL (real-time, sourcing, transforming, syndicated data, integration, cleansing, POS/CDR/RFID source) issues and has hands-on experience with numerous leading OLAP/BI/ETL tools. His breath of experience with information management product sets includes internal product development (source code), IT development, management, analyst, and consulting roles. He has produced dozens of analytic models in production worldwide.

William has been involved in information management his entire career. William has been a key part of numerous end-client successes, ranging from $100M companies to 15 companies in the Global 2000. His unparalleled exposure to the market infuses ideas into client programs. William’s MDM product experience includes Tibco MDM, Oracle Universal Customer Manager, Siperian Master Data Reference, Microsoft Master Data Management, and Kalido. William founded and grew McKnight Associates, Inc. during 1998-2005 to placement in the Inc. 500, the Dallas 100 (twice), and the Collin (county) 60. He sold the company to a public firm in 2005.

He is a monthly columnist in Information Management: You can find his 75+ columns on data warehousing, business intelligence, MDM, data quality, CRM, CIO, RFID, leadership, operational BI, modeling, ROI, syndicated data, compliance, appliances, etc. at He is the SearchDataManagement Ask the Expert on Business intelligence and analytics, DBMS, and data warehousing. His copious advice given to submitted questions on careers, development, management, and all things Information Management can be found at

William has written over 25 white papers on Modernizing Information Management, Converged Systems, Master Data Management, Mobile BI, Data Quality ROI, Compliance, Architecture Consolidation, Healthcare BI, SQL Server 2005, Netezza, Appliances, Query Performance. They can be found at He has given dozens of keynote presentations at major conferences and online trade shows on topics of big data, master data management, business intelligence futures, data mining, healthcare business intelligence, packaged business intelligence, CRM data warehouses, and data warehouse value.

William has given hundreds of public classes, seminars, and webinars on numerous topics such as:

  • Big Data
  • Data Governance
  • Master Data Management
  • SQL
  • Oracle, DB2 and Microsoft business intelligence tools
  • Data Modeling
  • Data Quality/Data Cleansing
  • DW/BI/MDM Justification and Return on Investment
  • Data Warehouse Architectures and Methodologies
  • Data Warehouse/Information Management Maturation
  • Data Warehouse Appliances
  • Enabling DW/BI Across the Enterprise
  • The DW/BI Landscape
  • Packaged DW/BI
  • DW Fundamentals
  • Data Acquisition and Integration
  • RFID Information Analytics
These have been given at numerous events such as the Data Warehousing Institute, DCI/Shared Insights, Teradata Partners, Business Objects User Conference, Collaborate, Enterprise Data World, NCOAUG, Oracle Open World, DM Review seminar series, etc. in 13 countries.

William has several video blogs available at

He is the author of the book “90 Days to Success in Consulting”

He has been an expert witness on information management. Outside of work, William enjoys family, fitness, yoga, playing soccer, reading, history, music, and playing the piano.

He can be reached at 214-514-1444 or His website is

William blogs at

He is on LinkedIn at

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Big Data Fundamentals - online training course Big Data Fundamentals

This 3.25-hour online course addresses the technical community as well as the user community, providing guidance on how to penetrate and benefit the enterprise. This practical session will help you make the most of big data and make the best choices to ensure information remains an unparalleled corporate asset.

Instructors: William McKnight and Jake Dolezal

Our Price: $320.00
Introduction to NOSQL - online training course Introduction to NoSQL

This 3.5-hour online course addresses the emerging class of NoSQL technologies for managing operational big data. This includes key-value, column stores, document stores and graph databases. Learn about the ideal workloads for NoSQL in enterprises and where NoSQL adds value to an enterprise information strategy. Learn how to get the projects started or dropping the “not in production” label.

Instructors: William McKnight

Our Price: $360.00
Data Parsing, Matching and De-duplication - online training course Data Parsing, Matching and De-duplication

To take advantage of the worldwide marketplace, businesses need to manage data globally. This reality poses very specialized and unique kinds of problems in data management. In this 4.5-hour course you will learn to identify and avoid the pitfalls of global information.

Instructors: Kathy Hunter, William McKnight, Henrik Sørensen

Our Price: $435.00
MDM Fundamentals - online training course MDM Fundamentals: Architecture and Implementation

This 4.5-hour course provides a comprehensive view of the critical elements for MDM success including business, architectural, people, process, project, and technology considerations. Learn from the real-world experiences of the instructor what it takes to make MDM work.

Instructor: William McKnight

Our Price: $460.00
Master Data Management for Data Stewards - online training course Master Data Management for Data Stewards

The objective of this 4-hour 45-minute course is to provide an overview of the field of master data management with the goal of building strong fundamental knowledge for Data Stewards. It covers the best practices in MDM, foundations of data parsing, standardization, matching, and de-duplication, as well as the challenges of working with global data.

Instructors: William McKnight & Kathy Hunter

Our Price: $475.00