The Web analytics practice has evolved rapidly as the landscape of Internet usage and devices continues to broaden. Today businesses collect an unprecedented amount of data about customers to seek deeper, more actionable insights. Many companies are integrating their Web analytics data with data from other sources and performing analytics to understand customer behavior and enable highly individualized marketing.
This 3 hour online training course provides an overview of Web analytics, as well as analytics techniques and applications that are suitable to the context of Web data. Theory and practice are illustrated by several real-life cases and demonstrations.
BA-05 Web Analytics
Click –here- to download a more detailed outline of this course.
This exam tests knowledge and understanding of basic concepts, principles, and terminology of Web Analytics.
Number of Questions: 20
Time Limit: 40 Minutes
Passing Score: 70%
Once you pass the exam, you will receive a Certificate of Education documenting that you have demonstrated mastery of
the topic. Further, the exam counts towards
Certified Information Management
designation in the Business Intelligence & Analytics track.
We recommend that you take detailed notes and review the course material multiple times before taking this exam.
Click here to learn more about CIMP exams.