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Web Analytics
Web Analytics - online training course
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3-hour Online Course by Jake Dolezal
Single-user access license
Our Price: $305.00

Product Code: BA-05-A

Course Exam [Add $100.00]

Description Course Outline Exam Details

The Web analytics practice has evolved rapidly as the landscape of Internet usage and devices continues to broaden. Today businesses collect an unprecedented amount of data about customers to seek deeper, more actionable insights. Many companies are integrating their Web analytics data with data from other sources and performing analytics to understand customer behavior and enable highly individualized marketing.

This 3 hour online training course provides an overview of Web analytics, as well as analytics techniques and applications that are suitable to the context of Web data. Theory and practice are illustrated by several real-life cases and demonstrations.

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You will:

  • Gain a deep understanding of Web analytics as well as data about customer interactions with your organization online
  • Identify and interpret conventional and emerging Web analytics measurements
  • Understand the Web data collection and integration techniques and their potential applications and limitations
  • Distinguish useful data from the "noise"
  • Learn how to gain actionable insights for online marketing efforts with visitor-centric techniques such as profiles, patterns, goals, and outcomes
  • Learn what tools are needed on a Web analytics workbench
This course is geared towards:
  • BI professionals or data analysts with experience in other areas of customer data who are in the process of incorporating Web data into their warehouses or models, or developing custom BI for Web analytics
  • CRM, marketing, sales and other business leaders who want to improve their understanding of Web analytics data and how actionable insights can be gleaned from it
  • Technology and information leaders, managers, and professionals who want to learn more about current trends and broaden their understanding of Web analytics

Average Customer Review: Average Customer Review: 4 of 5 4 of 5 Total Reviews: 4 Write a review.

  0 of 0 people found the following review helpful:
4 of 5 Course Review from 11/29/2021 January 7, 2024
Reviewer: Jenita Soetanto  
Good course overall and I found it to be informative.Whilst Jake, the presenter is knowledgable, at times it felt like he was reading through the materials for us.

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  0 of 0 people found the following review helpful:
3 of 5 Course Review from 4/28/2021 January 6, 2024
Reviewer: Murari Mohan  
Little more visual of example.

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  0 of 0 people found the following review helpful:
5 of 5 Course Review from 8/29/2021 January 5, 2024
Reviewer: Linda Kostic  
The speaker was easy to understand and spoke at a good pace to take notes.

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  1 of 1 people found the following review helpful:
4 of 5 Course Review from 8/02/2021 January 3, 2024
Reviewer: Rahul Gupta  
It would be great to run through an example on google analytics for clearer understanding.

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