Home > Eric Siegel >

Fundamentals of Predictive Analytics
Fundamentals of Predictive Analytics - online training class
 
Alternative Views:


5-hour Online Course by Eric Siegel
Single-user access license
Our Price: $500.00

Product Code: BI-04-A


Course Exam [Add $80.00]

Description Course Outline Exam Details
 

Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn -- predictive analytics. By learning from your abundant historical data, predictive analytics delivers something beyond standard business reports and sales forecasts: actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it.

The customer predictions generated by predictive analytics deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor's profile.

Click to play Course Sneak Peek

This online training course goes from fundamentals and best practices to hands-on discussion of predictive analytics models and their applications.

You will learn:
  • Applications: Business, marketing and web problems solved with predictive analytics
  • The techniques, tips and pointers you need in order to run a successful predictive analytics and data mining initiative
  • How to strategically position and tactically deploy predictive analytics and data mining at your company
  • How to bridge the prevalent gap between technical understanding and practical use
  • How a predictive model works, how it's created and what it looks like
  • Evaluation: How well a predictive model works and how much revenue it generates
  • Detailed case studies that demonstrate predictive analytics in action and make the concepts concrete
  • Two tool demonstrations showing how predictive analytics really works

This course is geared towards:
  • Managers. Project leaders, directors, CXOs, vice presidents, investors and decision makers of any kind involved with analytics, direct marketing or online marketing activities.
  • Marketers. Personnel running or supporting direct marketing, response modeling, or online marketing who wish to improve response rates and increase campaign ROI for retention, up-sell and cross-sell.
  • Technology experts. Analysts, data scientists, BI directors, developers, DBAs, data warehousing professionals, web analysts, and consultants who wish to extend their expertise to predictive analytics.

Average Customer Review: 4.5 of 5 Total Reviews: 15 Write a review.

  0 of 0 people found the following review helpful:
 
Course Review July 12, 2017
Reviewer: Maciej Borkowski  
It would be beneficial to provide more business cases.

Was this review helpful to you?

  0 of 0 people found the following review helpful:
 
Course Review June 9, 2016
Reviewer: Kristina Kocijan  
It would be nice if some form of a homework would be asked to check the student's understanding of the matter before the final test.

Was this review helpful to you?

  0 of 0 people found the following review helpful:
 
Course Review February 2, 2016
Reviewer: Sikke Van Der Zee  
Great course: very clear explanation how predictive analytics are applied and how it can add business value. It does take however an investment of some 5 hours.

Was this review helpful to you?

  0 of 0 people found the following review helpful:
 
Course Review April 9, 2015
Reviewer: Magdalena Lohigorry  
"Very good! Real life examples and great speed on concepts. Would be great to have video of the instructor in some portions."

Was this review helpful to you?

  0 of 0 people found the following review helpful:
 
Course Review March 4, 2015
Reviewer: Ana Garcia Navarro  
Would have liked more practical examples- liked the free statistical software -found them online .

Was this review helpful to you?

View All Customer Reviews

Browse for more products in the same category as this item:

Eric Siegel
IM Foundations
Business Intelligence
Business Analytics